OUR STORY
Moonandstella was founded during the height of the COVID-19 pandemic by two visionary brothers, Mohd Syafiq and Mohd Sobri. What began as a small-scale home-based initiative in 2020 quickly grew into something much greater. Operating entirely online at the start, they sold limited hijab collections through Instagram and WhatsApp, utilizing live sessions and word-of-mouth to reach customers. Despite humble beginnings, their focus was clear from day one: offer modest wear made with premium materials, detailed craftsmanship, and elegant, timeless design.
Driven by overwhelming customer feedback and a growing loyal base, Moonandstella began reinvesting in product innovation, professional branding, and social media marketing. Their strategy to collaborate with micro-influencers proved to be a turning point-amplifying their reach among urban Muslim women and helping collections sell out within hours of launch. As the brand's presence expanded, customers began
requesting reseller opportunities, prompting the launch of the Moonandstella agent system. This empowered hundreds of women across Malaysia and Brunei to join their mission through entrepreneurship.
From a modest living room business to one of Malaysia's fastest-growing modest fashion brands, Moonandstella continues to embody the values it was built on: faith, sincerity, and style. The founders' passion for delivering elegance in modesty has transformed their vision into a beloved brand, trusted by thousands and growing stronger each season. Today, Moonandstella is not just a fashion label-it is a movement of modern Muslimah confidence and community.
WHO WE ARE
Moonandstella was born from the vision of combining modest fashion with modern aesthetics. Inspired by nature, feminity, and cultural identity, the brand began with a mission to create timeless hijabs and elegant modest wear for the contemporary woman. Since its founding, Moonandstella has grown into a respected name across Malaysia and neighboring countries, driven by its commitment to quality, elegance, and values.
OUR VISION
To become a trusted and inspiring modest fashion brand that empower women to pursue the dreams and confidence, strength and style.
MISSION
- Design with purpose: create modest and stylish fashion that celebrates individuality and empowers self expression
- Inspire woman: foster a brand culture that uplifts and supports women in every stage of life and ambition
- Build trust: Ensure quality, comfort, and consistency in every product and experience
- Lead with values: operate with integrity, inclusivity, and sustainability in all that we do